A 2014 NETA Award Winner: Instructional Media - Broadcast

Thumbnail: one-minute interstitials to encourage children to explore their own creativity and realize that art surrounds them in their everyday lives.

Total Budget: $103,095 ($75,000 from the Frist Foundation, $28,095 in-kind resources)

The people involved: Linda Wei, Matt Emigh, Samantha Andrews & Anne Henderson

What the judges said:
The execution of the videos and the broadcast delivery during key after-school, kid-friendly hours brings the message of the importance of the arts to children at an early age.

The short form is highly engaging, making local connections of universal value and has proven sponsorable and impactful. Really well done.

Graphics, music, video quality, shot selection, sound and visual effects, animations, and locations are all top notch and age-appropriate.

Extra points for using local artists and artwork as well as locations so effectively.

Their metrics and awards are impressive and at a highly anecdotal but relevant level are the quotes from the kids, "Like on the TV show?!" and the event attendance.