Rocky Mountain PBS aimed to stop their membership file from shrinking by recruiting new members for less than $37 each.
Lessons learned include:
- Interacting with viewers face-to-face, with a personal touch, results in great membership response rates.
- Nice way to grow member clubs
- 42% of canvass sustainers are on EFT
- It increased awareness of our brand
Read more about the door-to-door and event canvassing initiative and from this article in Current.