So, You Want to be a Nerd. Learn The Brand Dos and Don’ts
The office is abuzz with PBS Nerd and your water cooler conversations have morphed into friendly banter over who will make a better Bob Ross this Halloween. You stare brightly into space and wonder, “Jeez, does my love of PBS need to end here?” No, nerd, it doesn’t.
We know that the only thing nerds like more than an episode of Physics Girl, is rules and structure. So, we’re here to provide you just that: the dos and don’ts of using the PBS Nerd brand. Whether you want to host an event, kick start a new engagement strategy, or put the swagger back in swag, PBS is here to help.
Check out these essential resources to get your Nerd movement rolling:
- PBS Nerd Brand Guidelines
- Trademark Licensing Agreement
- PBS Nerd Logo (Request from: brand@pbs.org)
Check out our FAQ below!
Q. Who can use the brand?
A. PBS Nerd logo is limited to use for PBS member stations on promotional materials and national brand licensees permitted to manufacture product featuring PBS trademarks.
Q. Do I need to use an approved vendor for swag?
A. Yes. Contact Forest Incentives, WaxWorks, or Sonic Promos for a full range of PBS Nerd products available to stations. Contact info below:
Forest Incentives: forestincentives.com
- Rachel Bernstein, Account Director 267-500-1935 (o) rbernstein@forestincentives.com
- Leslie Barbera, Sr. Director Station Relations 267.500.1923 (o) 603.560.3405 (m) lbarbera@forestincentives.com
WaxWorks VideoWorks: www.waxworksonline.com
- Jessica Stone, Marketing & Advertising Manager , 270-926-0008 ext. 464 JessicaS@wwvw.com
- Bill Brown, Vice President Business Development, 270-926-0008 ext. 354 billb@wwvw.com
Sonic Promotions signaturesonic.com
- Marsha Glazer, Account Manager, 301-869-7800 ext. 103 marsha@sonicpromos.com
Q. So, I can use my own vendor?
A. No, you must use one of the three PBS approved vendors listed above.
Q. Can I recreate the logo? What about promotional materials?
A. As tempting as it is to go rogue on non-product promo materials (like posters, websites, and fliers), use only PBS Nerd logo files received directly from PBS. Be the hero next time. Make sure to use the brand guidelines when making creative.
Q. Can I cobrand the logo?
A. No! The Nerd logo is a special creature that cannot be cobranded with a station logo. It must stand on its own within the design with station identity appearing separately and may be close in proximity. Want more information on the specs? See the full brand guidelines.
Q. Help! I need guidance.
A. For questions, review and approvals, please contact the PBS Brand Team via brand@pbs.org.