Membership Resources for Fundraising Teams During COVID-19
Figuring out what to communicate, how to fundraise, what to cancel, what to double-down on, and how to be here for your community during this coronavirus crisis is no small feat. PBS Station Services is here to support your efforts in every way possible and we’re hoping you’ll let us know how we can help.
In addition to posting on the HUB, we’ll be posting to Our Neighborhood regularly with messaging suggestions, sample materials, ways to stay connected with your donors and checklists of what you should be thinking about and doing in the days, weeks, and months to come.
Webinar Recordings
6/16/20 Communication Strategies for Crisis, Summer & Fall
5/26/20 June Drive | Using Results For Planning | Email Acquisition
5/12/20 Fundraising Results | FY21 Planning | June Renewal | Drive E-Appeals
4/20/20 Station On-Air Examples | June Pledge | GTN Launch
4/14/20 PBS Programming | Sustainers | May Renewals | New Materials
4/7/20 On-Air Fundraising | #GivingTuesdayNow | FYE Fundraising Tactics
3/24/20 Strategy | Tactics | Messaging
3/31/20 Next Steps: Tactics | Strategies for the next 8 wks.
Station Examples
Check the "direct links" tab if any of these videos do not show up for you.
Stay Home with MPT
Stay Home with the PBS App
Support PBS NewsHour on MPT
Buffalo Toronto Public Media NewsHour Break 1
Buffalo Toronto Public Media NewsHour Break 2
Buffalo Toronto Public Media NewsHour Break 3
KLRN Learning Hour Promo
KLRN Here For You Campaign (4 spots)
Click Here to view the KLRN Here For You playlist.
TPT - We Are Connected Spot
A Message from WXXI Staff at Home
KPBS - "We Are Here" Spots
Buffalo Toronto Public Media - Walking This Journey Together
PBS SoCal / KCET is Here For You
WFYI Giving Tuesday Now Spots
Direct Links
- Stay Home with MPT
- Stay Home with the PBS App
- Support PBS NewsHour on MPT
- Buffalo Toronto Public Media NewsHour Break 1
- Buffalo Toronto Public Media NewsHour Break 2
- Buffalo Toronto Public Media NewsHour Break 3
- KLRN Learning Hour Promo
- KLRN Here For You Spots
- TPT - We Are Connected Spot
- A Message from WXXI Staff at Home
- Buffalo Toronto Public Media - Walking This Journey Together
- PBS SoCal / KCET is Here For You
- WFYI Giving Tuesday Now Spot 1
- WFYI Giving Tuesday Now Spot 2
Resources
Giving Tuesday Now Graphic Design Elements
The following links take you to PBS Source to download graphic design elements for your Giving Tuesday Now social media campaign. Frontline, Email and other GTN resources can be found further down on this page.
Resources - Giving Tuesday Now
Resources - Frontline
- PBS June 2020 Drive E-Appeals (1-6)
- PBS June FYI E-Appeals (1-4)
- PBS COVID-19 June Drive: Message Points, Power Words, and Scripts
- PBS COVID-19 Emails Fonts Buttons & Banners.zip
- PBS COVID 19 Communication Prioritization (.docx format)
- PBS COVID 19 E-Appeal Responsive Timely
- PBS COVID 19 Email Solicitation Copy May 2020
- PBS COVID 19 Email Solicitation Copy (.docx format)
- PBS COVID 19 Lapsed Copy, FYE 2020
- PBS COVID 19 Lapsed Copy, Virus Responsive
- PBS COVID 19 Membership Fundraising Checklist (.docx format)
- PBS COVID 19 On-Air Membership Spots
- PBS COVID 19 Planning Ahead (.docx format)
- PBS COVID 19 Renewal Direct Mail Letter
- PBS COVID 19 Renewal Direct Mail Copy, May 2020
- PBS COVID 19 Renewal Email
- PBS COVID 19 Sustainer Conversion Direct Mail Letter