Henry Brodersen and Susannah Winslow Join the DAC
The Development Advisory Committee is excited to welcome its newest members, Henry Brodersen and Susannah Winslow, who will join the 12 members already serving.
DAC members play an important role as advisors to Development Services on overall strategy, providing guidance on training, services and resources that support public media’s financial sustainability. With two members leaving this month for new opportunities outside their stations, the DAC sought to add members who have a strong background in membership, on-air and digital fundraising. The DAC decided to onboard these members mid-year, rather than operating with a smaller committee until the annual elections in late fall. Henry’s and Susannah’s experience and perspectives will be a great addition to a vibrant committee. Please welcome to the DAC:
Henry Brodersen, is the Manager, Arizona PBS Enterprises, the department responsible for developing and implementing creative ideas for content and format of station fundraising and institutional promotions. He has led the station through its annual fundraising campaigns since 1996, launched its sustainer program, and helped guide the station through multiple image, on-air and development campaigns. An active voice throughout the public media system, he has been a major producer of PBS national pledge events, and presenter at multiple conferences and workshops, as well as a Master Teacher at Pledge Academy. Prior to working at Arizona PBS, Brodersen was at Maryland Public Television, as Assistant Producer of On-Air Promotions from 1990-1996 where he wrote, edited and produced on air promos, and provided input on the strategic communication plans for branding of station image.
Susannah Winslow is the Vice President of Development at KLRU-TV, Austin PBS. She’s been with the station for over 10 years, beginning her public media career in viewer services and database management before assuming the role as Membership Director in 2014 and Vice President of Development in 2018. With a focus on donor-centric messaging and implementing an omni-channel fundraising strategy, she led KLRU’s membership efforts through a period of growth and transformation, including increasing the station’s member base by 40% and growing revenue by 25% in just 3 years. She’s been committed to testing innovative digital fundraising ideas – that have more than doubled the station’s online revenue over a 4 year period – while also maintaining the strength of traditional direct marketing mail and on-air campaigns. Susannah was recently promoted to Vice President of Development to oversee KLRU’s corporate support, grant writing, planned giving and major gift efforts in addition to the station’s membership program. In her new role, she’s not only responsible for driving the overall fundraising strategy for the station, she is also a key member of the station management team working to establishing a new vision for public television in the Central Texas community. Susannah has served as a PBS Pledge Academy Master Trainer and has enjoyed speaking at numerous public media conferences and meetings. She is also a member of the Passport Super Users Group. Susannah received a Bachelor of Arts with departmental distinction in Art History from Southern Methodist University.
The full DAC will gather in July at PMDMC for its mid-year planning meeting.
Learn more about all members of the 2018 Development Advisory Committee.