How to Get the Most Out of Your Station’s Passport Viewing Data

*Data from local and national sites can be reported directly to your Google Analytics account*

With 102 of 137 eligible stations having successfully launched Passport so far, there is an increasing number of audience insights your station can access. The May Monthly Review webinar highlights important changes and new product developments in Passport’s rollout across new platforms. The webinar also includes important statistics on audience usage trends across the system, as well as a “how to” for pulling Passport viewer data directly to your Google Analytics account. Stations will soon be able to pull data from mobile and OTT apps.

Learn where your users viewed passport videos

The webinar covers how stations can access the following Passport data:

Number of Passport viewers and visits, and key metrics about viewers
Where your users viewed passport videos
What videos your viewers watched
How long your viewers are watching

Access the webinar deck here.

To learn more about how you or your digital team can pull Passport viewing data from Google Analytics, download The Joy of Analytics: Recipes for Digital Insights.