Development Services is partnering with major direct marketing vendors to deliver a fully designed and integrated national direct mail campaign for use during August/September 2017.

UPDATE: To access all the materials and tools for the Federal Funding Campaign 2017, use this link to a box folder.

#ILovePBS and ValuePBS Fundraising Campaign

What is the Campaign?

As announced at DevDay during the PBS Annual Meeting, PBS Development Services has brought together major direct marketing vendors (LKA, Carl Bloom Associates, DMW, NextGen and CDP) to participate in a national effort around the ValuePBS message to use in your August/September direct mail campaigns. This coordinated effort allows the entire system to speak from one voice of why PBS Stations are so worthy of continued federal funding. Our goal is that, together, we can heighten awareness and maximize fundraising around a single message of the incredible value PBS, local stations, and our programs and services bring to the communities we serve. CLICK HERE for the Campaign Overview

How do I participate?

We are delivering to the entire system and DM vendors, a fully designed and coordinated fundraising Campaign for August/September 2017. CLICK HERE to access all campaign materials or contact your vendor.

What assets are included?

Fall direct mail campaign offerings included now:
-Three membership additional gift mailings
-Two options for membership lapsed mailings
-One Sustainer upgrade mailing
-One major donor mailing, suitable for the $1,000 – $4,999 cohort

Additional offerings:
-A suite of coordinated e-appeals for use during August/September fundraising
-A home page light box for use during August/September fundraising
-Three mission message on-air spots with Paula Kerger
-One Passport spot with Paula Kerger

Related offerings discussed below:
–ValuePBS inserts for Forest Incentives and MemberCard fulfillment
NOTE this is an OPT IN option. If you’re unsure if your station is taking advantage of this tool, contact Tracy Ferrier at tbferrier@pbs.org. Stations can place orders for additional inserts at their own cost using this order form link
-Three :30 second Paula Kerger spots for summer/fall usage (coming soon)

Questions? Contact Tracy Ferrier, Director, Core Strategies, PBS Development Services

tbferrier@pbs.org | 703-739-5065