2015 Ipsos Affluent Survey USA is the definitive source of information about the lives, lifestyles, spending and media habits of 68.5 million Affluent Americans with $100k+ household income.
PBS’s total brand footprint reached nearly over 24 Million Affluents. Our Affluents have a median HHI of $148K, an average age of 51.5, and 40% of them have a post-graduate degree. PBS ranked #1 amongst multiple spending categories, including travel outside of the U.S. & for personal reasons, dining at fine restaurants, food & “green” statements, and key financial behaviors.
We have created an infographic that highlights some of the results of the survey for station use (download here). It’s meant to be used as a tool for current and prospective clients as a conversation starter or leave behind. It visually highlights the Affluent PBS audience and their power to spend. In addition, we’ve created almost 20 proposal builders for you to insert into presentations, and other marketing and sales materials.