2015 NETA Award Winner: Instructional Media - Teacher Resource

Budget: $86,000 ($1550 per minute)

Summer 2011 was one of the hottest summers on record in Arkansas. Temperatures frequently spiked into triple digits, affecting the young and the old alike. Sixteen-year old Tyler Davenport died of heat stroke after his sudden collapse on the football field. In response to his death, coaches
of student athletes are now required by law to obtain extensive professional development in heat illness and its prevention. Through personal testimonies of families who have been affected by exertional heat stroke and interviews with coaches, certified athletic trainers, kinesiologists, and
other medical professionals, 108 degrees: Critical Response provided lifesaving information for treatment and prevention of exertional heat illness.
WATCH: http://ideas.aetn.org/events/1... people who made it: Carlos Rodriguez; Amy Waller; Harold Frazier

Awards Judges panel said …

Outstanding job of storytelling and conveying important facts about exertional heat stroke.

A serious subject handled in a professional manner also becomes a powerful training, informational tool. Well shot, well produced as a broadcast program and a professional development opportunity.

Producing “for broadcast" on a sensitive subject is tough enough. Making this into a professional development opportunity is even better. Both audiences' educational needs are superbly met.