Rocky Mountain PBS aimed to stop their membership file from shrinking by recruiting new members for less than $37 each.

Lessons learned include:

• Interacting with viewers face-to-face, with a personal touch, results in great membership response rates.
• Nice way to grow member clubs
• 42% of canvass sustainers are on EFT
• It increased awareness of our brand

Read more about the door-to-door and event canvassing initiative and from this article in Current.