Thumbnail: To promote their production of Nebraska’s Capitol Masterpiece, NET created a campaign that included television and radio spots, print ads, an electronic press release, promotional DVDs and companion book (Capitol Architecture), a press packet mailed to daily and weekly newspapers, an original set of notecards that featured the artwork and imagery of the landmark building.

Total Budget: $7,041.00

The people involved: Larry Kubert; Lisa Craig; Scott Beachler; Diana Fujan

What the judges said:
This campaign was a very solid example of a great multi-media campaign. The goal was clearly defined and they used a lot of creative ways and very little money to meet it.

Great use of online earned media with reaching out to bloggers - love it! Good, consistent design throughout the entire campaign.

LOTS OF PLANNING! This is a testament to how useful planning can be: many stations could learn from this. It's a great example of how to be thorough, of all the various options available, and how to plan to make the most of the time you have to promote.

It's very well thought out, very well designed, and makes for an overall solid promotions package any agency would be happy to sell to someone for way too much money. The community outreach factor made this multi-media presentation stand apart. The note cards were beautiful, simple and effective. Really well done.