Frequently Asked Questions

What is the PTMMG?

The Public Television Major Market Group (PTMMG) is a consortium of 40 of the largest public TV stations by market size in the United States. The group represents 70% of the nation's audience. The PTMMG is a leadership organization within public media that strives to develop and implement high impact, financially sustainable business models for public media that enable the organization to best serve its communities. Many of the projects created within the PTMMG are then shared with the larger public media community. The PTMMG facilitates sharing ideas, information and providing collaboration among its members on activities of mutual concern to improve the range, quality and effectiveness of the stations' services. This PTMMG explores and implements new initiatives to improve the public TV system and takes leadership positions to effect action and the outcome of major public television policy issues.

Why was the organization started?

The PTMMG was founded to provide a forum for station leaders, running the largest stations in the country, to learn and share ideas. The group also works together to create and invest in content, revenue and leadership projects for the benefit of the MMG and its sister stations.

When was it founded?

The PTMMG was incorporated as a for-profit organization in February, 2007, replacing the Community Station Resource Group. The CSRG first met in Chicago in March of 1995 with 12 larger community-licensed stations in attendance. Burnie Clark of KCET, Los Angeles was identified as chairman. Later Bill Kobin, who had retired as CEO of KCET, became the group’s first paid part-time staff member.

The CSRG evolved out of another informal group called the Nitty Gritty City Group (NGCG). According to the 1996 Ralph Engelman book, Public Radio and Television in America: A Political History, the NGCG started in 1989 with 15 stations. A principal organizer of the group and one-time chair was the late Bob Larson, former CEO of WTVS in Detroit.

What is the organization’s focus?

The organization is focused on the following initiatives for 2019:

2019 PRIORITIES & INITIATIVES

  • Continue to build alliances with national partners
  • Provide models & tools to emulate digital as strategy at PTMMG stations and continue to work with PBS Digital on a shared understanding of digital strategy for the system, especially as it relates to Passport, VOD & Skinny Bundles.
  • Continue to lead discussions in partnership with the RD&A committee and throughout the industry around the importance of data strategy & combined investment in infrastructure such as via co- leading the DIG Governance Committee.
  • Present Diversity Strategies that Work sessions and engage discussion around this issue throughout 2019.
  • Build on the Emerging Leaders program as year two launches and look for opportunities to work with national orgs to share this and the PMWL mentoring program as models for system professional development.
  • Partner with a researcher and PBS to review new models for on air fundraising and what the future holds for pledge in an on-demand marketplace. Consider role it plays in new member acquisition compared to other methods. This project will be shared with the larger PTV community.
  • Build a “Kitchen Cabinet” peer network for PTMMG staff & national partners around branding & marketing so our members can lean on each other for guidance and models for the future. The focus of this in year one would be around the new PBS Rebranding & coordinated marketing plans around the PBS app & Passport. Recruit a facilitator to lead the community and work with me on setting agendas/goals for the network.
    • Develop another such peer group around Human Resources.
  • Review and assess ideas from PBS Strategy Meeting for possible PTMMG investment and modeling. This will be a joint review with the PTMMG board at our January, 2019 retreat.
  • Continue to plan, curate and implement three mini-conferences for PTMMG membership annually.


What is the governance of the PTMMG?

The PTMMG is an LLC and is run by an eight-person board made up of general managers whose stations are members of the organization. The board members are voted on by their peers. The board engages in a monthly call and meets in person four times/year.

For the current board members, click here.

Who are the staff members?

Deanna Mackey is the president/executive director. She can be reached at dmackey@ptmmg.org or by phone at 858-291-8501 (office), 619-261-7002 (cell). When not traveling, Deanna works out of her offices in San Diego, CA.

Anamia Monge is the media management assistant and can be reached at mia1707@ymail.com. Anamia works out of the San Diego office with Deanna.

How do I contact leadership at PTMMG?

You can contact Deanna Mackey at the email/phone number noted above. Lisa Shumate, the board chair, can be reached at Lshumate@houstonpublicmedia.org or at (713) 743-8402.