Frequently Asked Questions
The Public Television Major Market Group (PTMMG) is a consortium of 40 of the largest public TV stations by market size in the United States. The group represents 70% of the nation's audience. The PTMMG is a leadership organization within public media that strives to develop and implement high impact, financially sustainable business models for public media that enable the organization to best serve its communities. Many of the projects created within the PTMMG are then shared with the larger public media community. The PTMMG facilitates sharing ideas, information and providing collaboration among its members on activities of mutual concern to improve the range, quality and effectiveness of the stations' services. This PTMMG explores and implements new initiatives to improve the public TV system and takes leadership positions to effect action and the outcome of major public television policy issues.
The PTMMG was founded to provide a forum for station leaders, running the largest stations in the country, to learn and share ideas. The group also works together to create and invest in content, revenue and leadership projects for the benefit of the MMG and its sister stations.
The PTMMG was incorporated as a for-profit organization in February, 2007, replacing the Community Station Resource Group. The CSRG first met in Chicago in March of 1995 with 12 larger community-licensed stations in attendance. Burnie Clark of KCET, Los Angeles was identified as chairman. Later Bill Kobin, who had retired as CEO of KCET, became the group’s first paid part-time staff member.
The CSRG evolved out of another informal group called the Nitty Gritty City Group (NGCG). According to the 1996 Ralph Engelman book, Public Radio and Television in America: A Political History, the NGCG started in 1989 with 15 stations. A principal organizer of the group and one-time chair was the late Bob Larson, former CEO of WTVS in Detroit.
The organization is focused on the following initiatives for 2020:
2020 PRIORITIES & INITIATIVES
Facilitate Strategies for Station and System Sustainability:
Innovative revenue models
Next generation audience development
Bringing forward speakers and/or workshops that expand members’ thinking
Facilitate Strategies for Operational Excellence:
Steward peer groups to build organizational capacity, leadership, and to deliver on key initiatives (diversity, audience development, data & digital, etc.)
Develop a series on boardroom best practices
Continue to refine and elevate the Emerging Leaders program
Explore Crisis Preparedness Manual as to options for delegating as a surrogate project.
Building and maintaining productive relationships with stakeholders at all levels.
Planning and executing monthly meetings among the membership and peer groups.
The membership meets in person three times/year and has a monthly member call.
The PTMMG is an LLC and is run by an eight-person board made up of general managers whose stations are members of the organization. The board members are voted on by their peers. The board engages in a monthly call and meets in person four times/year.
For the current board members, click here.
The organization’s business address is as follows:
P.O. Box 50008
Columbia, SC 29250
Deanna Mackey is the president/executive director. She can be reached at email@example.com or by phone at 858-291-8501 (office), 619-261-7002 (cell). When not traveling, Deanna works out of her offices in San Diego, CA.
Kelly Shaddock is the executive assistant and can be reached at firstname.lastname@example.org.
No, the organization’s formal name is Public Television Major Market Group (PTMMG) but it is often referred to as the MMG.
You can contact Deanna Mackey at the email/phone number noted above. Lisa Shumate, the board chair, can be reached at Lshumate@houstonpublicmedia.org or at (713) 743-8402.